![]() ![]() People appreciate a quick heads up about the contents of the direct mail - a preview of the information they’re going to receive after opening the envelope. Ultimately, you want the outside of your direct mail to be reflective of what’s inside. You can also see the headlines from their latest issue (“Racing Toward Globalisation – How?”) that give people a quick sneak-peak into the type of content they put out. Their envelope includes a short, bullet-point list of the many ways a subscription to their magazine benefits the receipts, including the discounts they are currently offering. Midnight Call, a nonprofit missionary organization, is another great example. It’s like telling people - you can avail this discount only if you open the mail right now and take action. Similarly, Capital One uses their envelope to promote ongoing, limited-time, exclusive offers (“0% Intro April Until July’21” and “Unlimited 1.5% Cashback on Every Purchase”) to create a sense of urgency amongst the recipients. The catch? They have to open the mail to know more.Įnvelopes with a visual, tactical appeal can also act as an incentive to drive open rates. For example, Alaskan Airlines’ envelope talks about a ‘60,000 Bonus Mile Offer’ that a recipient can take advantage of. For example, Sight & Sound Theatre’s envelope below includes a colorful snapshot of their upcoming play - just enough to pique any receipt’s curiosity - alongside preliminary information like the title and date.Įnvelopes with a visual, tactical appeal can also act as an incentive to drive open rates. A promotional envelope pre-printed with unique design elements is an excellent way to make a good first impression, and give people a quick heads up about the contents of the direct mail. Keep them guessing with a blind envelope.Īccording to USPS, an average American household receives more than 400 pieces of direct mail every year which has prompted brands to find unconventional ways to stand out from their competition. Consider environmentally friendly printing. Use different colors to evoke an emotional response.
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